Terms of Reference
PR and Communications company
ASB Georgia is seeking for qualified individuals or companies from Georgian and/or Armenia to provide PR and Communications consultancy within the project “Stronger Together – Cooperative Action to Respond to Cross-border Emergencies” project funded by Directorate-General for European Civil Protection and Humanitarian Aid Operations (ECHO).
Arbeiter-Samariter-Bund (ASB) is one of the biggest and oldest German aid and welfare organization with more than one million members. Since its foundation in 1888, ASB has acted as a politically and denominationally independent association. With its first international mission in 1921, the area of foreign aid became an integral part of the organization. Currently ASB has 11 foreign offices and implementing programs in more than 20 countries. ASB, through its officially registered country office in Georgia implemented several EU, German and US government funded projects related to: inclusive disaster risk reduction, provision of social services, improvement of economic and livelihood conditions, resocialization of persons in conflict with law, confidence building, as well as humanitarian assistance to IDPs, conflict affected population and other vulnerable groups, etc.
Starting from February 1, 2021 ASB is implementing the project “Stronger Together – Cooperative Action to Respond to Cross-border Emergencies” funded by Directorate-General for European Civil Protection and Humanitarian Aid Operations (ECHO). Overall objective of the action is to enhance disaster risk management system with special focus on health emergencies in Armenia and Georgia through capacity building and establishing cross border cooperation mechanisms. The duration of the project is 24 months (February 2021 – January 2023).
Purpose of the service
The selected PR company / individual will be responsible to plan and implement the PR / visibility activities for the whole duration of the project (22 months).
The PR company will fulfill following tasks, in close cooperation with the project team, according to the visibility guidelines and procedures provided by ASB Georgia and European Commission,:
· Create Communications Plan for entire project duration, with taking in mind project objectives, goals and desirable outcomes;
· Create project brand and visibility basket:
o Project visual identity, symbol graphic visual or visual element that will be used in every product and material produced under the project;
o Templates (Power point presentation, word document etc.)
o E-mail signature with the project visual;
o Facebook Profile Picture and Cover picture with the project visual (two versions);
o Twitter profile picture and cover picture with the project visual;
o Poster for web page with the project visual;
· Create 8 video stories (4 in Armenia and 4 in Georgia) for social media (according to the standards and guidelines provided by ASB Georgia and Donor organization – 1-minute-long videos with subtitles in 2 languages);
· Provision of Event planning service together with media coverage, production of different branded items and professional photographer service for the events planned under the project in Georgia and Armenia:
o 1 Project online kick-off event (in Georgian and Armenia);
o 1 ToT in Georgia and Armenia;
o 2 Training for EMT Georgia and EMT Armenia;
o 2 Full scale exercises in Georgia and Armenia;
o 1 Study trip in Europe for Georgian and Armenian EMTs;
o 2 two-days workshops in Georgia and Armenia;
o 2 inter-governmental meetings in Georgia and Armenia;
o 4 exchange of national and international experts’ trips;
o 2 cross-border workshops;
o 3 two-days table top exercises;
o 1 International conference / project closing event.
· Media coverage for general project visibility;
Required skills and experience
· At least 5 years of relevant experience in PR and Communications field, preferable in NGO sector;
· Experience in provision of visual materials, printed products and/or designing;
· Understanding of general working aspects of non-profit sector;
· Tight connections with central and local media;
· Working in regional project would be an asset.
Relevant experience in PR and Communications
Experience in working with non-profit organizations
Proven Experience in producing design materials and printed products
Communications & contact with Media
Experience in working in both program countries (Armenia, Georgia)
Deliverables and Timeline
The duration of the service is 22 months; the payment will be proceeded upon completing the specific deliverables agreed in the contracting phase.
The project is being implemented in two countries, Armenia and Georgia. ASB Georgia is looking for the PR company / individual for both countries. It is highly preferable for the company /individual to have a capacity to work in both countries or to have the partner company /individual in another country.
Documents to be submitted
Interested applicants should submit their proposal in English which must include the following:
In case of individuals: detailed description of candidate’s experience and qualification (CV);
In case of companies: profile and background information including CVs of team members with clear distribution of roles and responsibilities;
Cover Letter which includes the information how the candidate meets the requirements;
Samples of relevant previous work and company’s portfolio;
Contact details of three references;
The detailed breakdown of the proposed budget for the service (indicating unit price range excluding VAT for each of the above-mentioned deliverables).
How to apply
The applicants are kindly requested to send all required documentation in printed version no later than March 31, 2021 by DHL post service with sealed envelope on the following address: 0179, I.abashidze street N42, entrance N3, floor N2, apartment N28, Tbilisi, Georgia. The envelopes must be clearly marked with the title “Tender for PR company”, name and contact information the applicant. . Only offers sent by DHL will be considered for the application process. Please note that opened envelopes will not be considered in the selection process.
Only shortlisted candidates will be contacted (no phone calls will be accepted).
ASB Georgia will not be responsible to return the documents sent by the applicants, therefore it is suggested to send copies of the original documents.
Tender for PR company At Arbeiter-Samariter-Bund Deutschland e.V.
Terms of Reference